Industry primers
Industry primer
Industrials and Manufacturing: A Case Interview Primer
A factory is a large fixed cost that pays off only when it runs full and makes good parts.
What's new here: how industrials and manufacturing make money.
The business
Market
Not used in this caseExisting business: revenue
Not used in this caseExisting businessCost
Variable
Product 1
- Materials or inputs per unit
- Labor per unit
- Delivery
- Payment fees
Product 2
Service 1
Fixed
- Rent
- Salaried staff
- Marketing and overhead
New business
Not used in this caseOperations and risks
- Finance and legal
- Marketing, sales and brand
- People
- Technology and capacity
- Timeline
The business
- 1Market
- 2Existing business: revenue
- 4New business
A factory is a large fixed cost that pays off only when it runs full and makes good parts.
How the business makes money: who pays, for what, and the main costs.
The question
In industrials and manufacturing
Who pays
In industrials and manufacturing
- Other businesses: builders, carmakers, farms, other factories
- Often a few large customers, on contracts
For what
In industrials and manufacturing
- Parts, materials or equipment
- Then spare parts and service after the sale
How revenue is earned
In industrials and manufacturing
- Units × contract price
- Plus aftermarket parts and service
The main costs
In industrials and manufacturing
- Materials, energy and hourly labor in each unit
- The plant and machines: large and fixed
What decides profit
In industrials and manufacturing
- How full the plant runs
- How many units come out right the first time
Demand often rises and falls with the economy, while the plant's cost stays put.
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