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Business Concepts Cheat Sheet

The core terms and formulas that cover about 95% of case interview vocabulary. Interviewers use them without defining them.

12 minute read

Start with the P&L: every business is recorded this way

Before the definitions, look at the actual document they come from. Every company, from a lemonade stand to Walmart, records its results in a profit-and-loss statement with this exact shape. Here's one for a bakery doing $1M a year:

LineAmountWhat it's called
Revenue$1,000,000The "top line"
− Cost of goods sold (flour, sugar, bakers' hourly wages)$600,000COGS
= Gross profit$400,000Gross margin: 40%
− Operating expenses (rent, manager salaries, marketing)$250,000Overhead / SG&A
= Operating profit$150,000Operating margin: 15%
− Interest and taxes$50,000
= Net income$100,000The "bottom line": 10% net margin

Read it top to bottom and the terms below stop being vocabulary and become locations: every P&L term is just a name for one of these lines or a ratio between two of them. When an interviewer says "margins are compressing," they're pointing at the gap between two lines shrinking.

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