PureSip is asking $112 million. Is that a deal Ridgeline should do?
I'd say the market is attractive, so the deal makes sense.
Attractive for whom? PureSip grew 23% while the category grew 27%. What does that tell you?
So PureSip is losing share. The growth story is weaker than the price assumes.
So PureSip is losing share. The growth story is weaker than the price assumes.